Guess what we discovered?
Surprise of all surprises. Advertising actually works! I don’t mean advertising in the conventional sense. We did sign up for Google adwords and all of the usual stuff. What works the best is advertising by word of mouth. And guess what else? It costs the least. It costs the least but requires the most insistence, and the most work. Every day I sit down at my computer with the goal of finding just one convert, one person who will click a link and visit our website. One person who will think that our products are cool–which they are–will post a tidbit on their blog about us, and kaboom, we get a few orders. Amazing.
Sherry’s life there in Santa Fe is a bit different that mine, since she is the main woman (I’m kind of the behind the scenes gal–the one building the set; she is the star on stage). You can tell she is really busy–going berzerk– because she doesn’t have time to post to our blog, although one day we hope she will. She is there working to fulfill orders, designing new bags, and doing whatever else needs doing on the production end, including paying the bills. I, on the other hand, have the luxury of living my life online.