If you haven’t visited our site yet this spring you should. A lot has changed. There are two additions to the workbag line-up, including the Zip-tote

and the Workhorse
.

We also have introduced new “greener” materials, including ecofriendly kvadrat cotton and bark-tanned suede.

In the mood for fall, originally uploaded by A Page.

Sometimes you need to take your work with you, even when you are stopping in
at the pumpkin patch. We are enjoying the colors of fall.

Hanging out in at Jackson Lake Lodge, originally uploaded by A Page.

You never know where you might see one of our bags. This one was found resting in the glow of the fireplace at Jackson Lake Lodge. I can’t say that it was doing too much work. It was full, however, of cool vacation items like a pair of binoculars, a camera, a notebook, pens, maps, and various other “must-haves” for a Yellowstone/Grand Teton vacation. Where will we spy our next bag?

Along comes the Maharam slim computer bag from S.STEIN. If you have not experienced the beauty of Maharam wool yet, you will be completely bowled over by it’s beauty. Sherry has spent countless hours in the studio, making one prototype after another, until she finally landed on this. It also comes in a variety of suede colors.

Our bags have traveled a bit over the last year. You would never believe the sites they have seen.

The green toolbag checked out a very cool UFO watchtower in Antonito, Colorado.
And our new toolbag checked out Monument Valley.

Bags not pictured here went to various wonderful places, like Ecuador, Aspen, New York, Miami, Mexico, and Spain. All in all it has been a good year for the old bags at S.STEIN. We can’t wait to see where the new ones will go!

Surprise of all surprises. Advertising actually works! I don’t mean advertising in the conventional sense. We did sign up for Google adwords and all of the usual stuff. What works the best is advertising by word of mouth. And guess what else? It costs the least. It costs the least but requires the most insistence, and the most work. Every day I sit down at my computer with the goal of finding just one convert, one person who will click a link and visit our website. One person who will think that our products are cool–which they are–will post a tidbit on their blog about us, and kaboom, we get a few orders. Amazing.

Sherry’s life there in Santa Fe is a bit different that mine, since she is the main woman (I’m kind of the behind the scenes gal–the one building the set; she is the star on stage). You can tell she is really busy–going berzerk– because she doesn’t have time to post to our blog, although one day we hope she will. She is there working to fulfill orders, designing new bags, and doing whatever else needs doing on the production end, including paying the bills. I, on the other hand, have the luxury of living my life online.

So we are trying to come up with a tag line for a new line of products we are planning to offer, and without your knowing what our products are, or what the motivations for the business might be, I want you to tell us which of the following tag lines you most resonate with.